1. GENERALLY, WHAT INFORMATION ABOUT ME IS COLLECTED AND STORED?

One of the basic principles we've tried to follow in designing the Sites is that we ask for only the information we need to provide the service you've requested. As a result, the information we collect and store depends almost entirely on how you choose to make use of the Sites and its related services.

2. PERSONAL INFORMATION

We collect and store information that you enter into the Sites or that you provide through ZoeCity’s Customer Service Department. For example, when you register with us or place an order, we collect and store some or all of the following information that you provide: name, billing address, shipping address, email address, telephone number, credit card number and expiration date. This information is used to provide the services and products that you have ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. Personal Information may also be collected in certain portions of the Sites in which you specifically and knowingly provide such information to us or to operators of subnetworks within the Sites (“Subnetwork Operators”), e.g. community postings (i.e., chat or bulletin boards), suggestions, or customer service requests. Some of this information also may be used to contact you about new features, new services, sales, new products, and special offers unless you have elected to not receive such promotional communications in connection with the Sites.

3. ANONYMOUS INFORMATION

Through your use of the Sites, we may also gather certain information that does not identify you individually (“Anonymous Information”). Generally, this information is collected through "traffic data". We collect and store certain other information automatically whenever you interact with the Sites. For example, we collect your IP address, browser information and reference site domain name every time you visit the Sites. We also collect information regarding customer-traffic patterns and site usage. This information is used to analyze and improve the Sites and to provide our customers with a fulfilling shopping experience.

4. COOKIES AND SPYWARE

We never use or install spyware on your computer, nor do we use spyware to retrieve information from your computer. Like many websites, we use “cookies”, which are files stored on your computer’s hard drive by your browser. Cookies help us to identify account holders and to optimize their shopping experience. Cookies also allow us to hold selections in a shopping cart when a user leaves the Sites without checking out and send you reminder email about your shopping orders and other shopping opportunities. Most browsers accept cookies automatically but allow you to disable them. We recommend that you leave cookies “turned on” so that we can offer you a better user experience on the Sites. You may occasionally get Cookies from companies advertising on our behalf. We do not control these Cookies, and these Cookies are not subject to this Privacy Policy.

We also may collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database and to provide information about our service, recommendations, and special offers that we think will interest you and, if you have agreed to receive email from us, send you reminders about shopping opportunities.

5. REGULAR CORRESPONDENCE

After you register, we may use the email address and zip codes of all users who subscribe to any of our newsletters or other regular correspondence. Except to our third-party agents (as described below), this information is not shared with any third parties. Anyone who no longer wishes to receive this newsletter or other regular correspondence can, at any time, follow the “Unsubscribe” instructions located within each newsletter.

6. KIDS AND PRIVACY

We do not sell or ship any items ordered through the Sites directly to anyone who we know to be under the age of 13, nor do we collect any personal information from anyone who we know to be under the age of 13. If you are under the age of 13, you should use the Sites only under the immediate supervision of a parent or guardian and should not submit any personal information to us. Our Website is not intentionally targeted to children under the age of 13. IF YOU ARE UNDER 13, THEN IMMEDIATELY EXIT THE SITES UNLESS YOU ARE DIRECTLY SUPERVISED BY A PARENT OR OTHER LEGAL GUARDIAN.

7. HOW DO WE USE YOUR INFORMATION?

Except as disclosed in this Privacy Policy, we do not use or disclose information about your individual visits to the Sites or your Personal Information collected online to any companies not affiliated with us. If we propose to permit any use of your Personal Information, you will be provided an opportunity to decline such contact.

7.1 Customer Service and Feedback
We may use your Personal Information to provide services available through the Sites, provide customer service, track your compliance with the Sites’ rules and regulations, or for editorial and feedback purposes (to the extent that is explained when you provide the information). In the event we plan to publicly post any of your Personal Information on the Sites (as, for instance, a letter), you will be provided prior notification of such posting and given the option to decline same.

7.2 Use of Anonymous Information
We use Anonymous Information to help us determine how people use parts of the Sites and who our readers are so we can improve our Website and ensure that it is as appealing as we can make it for as many people as possible. We also use Anonymous Information to provide statistical "ratings" information in aggregated form to our partners and other third parties about how our users collectively use the observer.com website. We may also use or share Anonymous Information (or other information, other than Personal Information) in any other manner that we deem appropriate or necessary.

7.3 Third-Party Agents
We occasionally have third-party agents, subsidiaries, affiliates and partners that perform functions on our behalf, such as marketing, analytics, credit-card processing, shipping or stocking orders, providing customer service, fraud protection, etc. These entities have access to the Personal Information needed to perform their functions and will be contractually obligated to maintain the confidentiality and security of that Personal Information. They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services to the Sites.

7.4 Subnetwork Operators
Subnetwork Operators will have access to your user name, location, first and last name. Subnetwork Operators will be subject to the restrictions included in this privacy policy and may not use this information collected by the Subnetwork Operator in any way that would not have been permitted to us under this privacy policy.

7.5 Transactional Partners
We may share non-personal information with our partners and others from time to time. Examples of such non-personal information include the number of users who visited the Sites during a specific time period or purchased a specific product through the Sites. This information generally is shared in an aggregated form.

7.6 Emergency Situations
We may also use or disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to applicable law or comply with legal process served on us or the Sites; (b) protect and defend the our rights or property, the Sites or our users, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of the Sites or the public.

8. WHAT STEPS ARE TAKEN TO KEEP PERSONAL INFORMATION SECURE?

Personal Information collected by the Sites is stored in secure operating environments that are not available to the public. In many instances, such as in the case of credit-card numbers and all on-line purchases, the Personal Information is encrypted before you conduct your transaction. Only those employees who need access to your Personal Information to do their jobs are allowed access. Any employee who violates our privacy and/or security policies is subject to disciplinary action, including possible termination and civil and/or criminal prosecution.

To protect the security of your information during transmission, we use Secure Sockets Layer (SSL) software, which encrypts information you input. Most browsers will give a visual indication of when your connection is secure. For example, Internet Explorer will show a padlock icon in the lower right of the browser window. If you place an order through the Sites, you will be asked to set up an account and provide an email address and password. You must provide an appropriate email address and password in order to access account information. In order to help protect your personal information further, you should be careful about providing your password to others. If you wish to cancel your password, or if you become aware of any loss, theft or unauthorized use of your password, please contact this ZoeCity’s Customer Service Department by email at info@zoecity.com

While we try our best to safeguard your Personal Information once we receive it, you understand and agree that no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.

9. LINKING TO OTHER SITES

The Sites may contain links to other websites operated by ZoeCity, its affiliates, or third parties. The practices described in this Privacy Policy do not apply to information gathered through these other websites. These other sites may also send their own cookies to you, collect your data or solicit your personal information. We are not responsible for the actions and privacy policies of third parties and other websites. Be aware of when you leave the Sites and read the privacy policies of each and every website you visit.

10. CONTESTS AND SWEEPSTAKES

When we run a contest or sweepstakes relating to the Sites, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for entry will be used and disclosed, if it is different than as described in this Privacy Policy. Personal Information will be collected only if you voluntarily submit it to our sponsors or us.

11. PUBLIC AREAS, CHAT ROOMS AND NEWSGROUPS

Please remember that any information you share in public areas, such as message boards or feedback sections, becomes public, and therefore this Privacy Policy does not apply to any information you choose to make public. Use common sense about what you disclose and do not post any Personal Information that you expect to keep private.

12. GOVERNING LAW/ASSIGNMENT

The Sites are published in the United States and is intended for users from the United States. U. S. law shall govern in any and all disputes, including privacy or defamation issues or otherwise.

We may change our ownership or corporate organization while providing the website and services. As a result, please be aware that we may transfer your information to another company that is affiliated with us or with which we have merged. ZoeCity may sell, transfer or otherwise share some or all of its assets, including your personally identifiable information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy. You will have the opportunity to opt out of any such transfer if the new entity's planned processing of your information differs materially from that set forth in this Privacy Policy.

13. OPT-OUT AND CORRECTION PROCEDURES

You may always opt-out of receiving future email messages and newsletters. We provide you with the opportunity to opt-out of receiving communications from us at the point where we request information about you. There are several ways in which you can tell us whether or not you want to receive promotional communications from ZoeCity. When you set up an account, or click on “Manage Your Account” within the Help Desk area, or place an order, you will have an opportunity to make your selections in this regard. You also will have an opportunity to change these selections by following the “unsubscribe” or “preference center” instructions contained in the promotional emails we send you. We also permit you to correct or update Personal Information that you have previously provided to us. To do so, you can access, correct and update certain personal information that you have provided to us by clicking on “Manage Your Account” within the Help Desk area of the Sites.

14. YOUR CALIFORNIA PRIVACY RIGHTS

California Civil Code Section 1798.83 permits customers of ZoeCity who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to info@zoecity.com or write us: 2620 Bellevue Way NE, PMB114, Bellevue, WA 98004

15. WHO DO I TALK TO IF I HAVE QUESTIONS?

Questions regarding this statement should be directed to the ZoeCity Customer Service; info@zoecity.com.